Creative industries
Introduction |
Research reports |
Action plan |
Advisory group |
Business and industry events |
Key facts |
Screen production industry |
Business support |
Features
Creative Industries Advisory Group
Baruch Ter Wal
Managing Director, Lee Ter Wal Design
The Managing Director of Lee ter Wal Design, Baruch is a leader in the
business-to-business communication space. His regular clients include some of
New Zealand's largest companies, as well as a host of innovative start-ups and
high growth SMEs.
Lee ter Wal focuses on bridging the gap between business and creativity. This
often means working to inject creativity into business messages. For Auckland
City's research, it entails travelling in the other direction: helping to bring
entrepreneurialism and a commercial edge to the creative industries.
Baruch has an extensive background in strategic and communications consulting.
As an associate for McKinsey and Company he co-authored key reports and
presentations that led to the restructuring of the dairy and wool industries, as
well as developing strategies and marketing models for a number high profile
companies.
As General Manager of Research and Development within a Carter Holt Harvey
business unit, Baruch also developed an intimate knowledge of product and
business development cycles.
Back
