Creative industries
Introduction |
Research reports |
Action plan |
Advisory group |
Business and industry events |
Key facts |
Screen production industry |
Business support |
Features
Introduction
Why the creative industries?
The creative industries are a vital part of Auckland's economic future. Encompassing the arts, the creative sector's intrinsic value is well established
- but increasingly the creative industries are recognised for their significant economic impact and for enabling business across economic sectors.
Auckland is already the home of New Zealand's creative industries, as shown
through our research report, Snapshot. The data in Snapshot will be updated on a regular basis, and more detailed research undertaken in certain subsectors.
To unlock the full potential of Auckland city's creative industries, we are leading initiatives to support the sector's sustainable development through
our action plan,
Blueprint: Growing Auckland's creative industries.
Our Blueprint actions are part of our
Economic Development Strategy, particularly towards the goal of a globally and nationally connected Auckland economy.
We see the creative industries as playing a vital role in securing Auckland as a great place to live and work.
What are the creative industries?
We use a definition of creative industries that is broadly comparable to international studies and has grouped the creative industries into six key sub-sectors:
- Design (including graphic design, architecture, advertising and designer fashion)
- Publishing (including books, periodicals and newspapers)
- Music
- Performing arts
- Visual arts, crafts and photography
- Screen production and radio (including film, television, video and digital media).
How do we support the creative industries?
We deliver on our Blueprint action plan by sponsoring creative industry events, and working with industry organisations, as well as local and central government bodies on creative industry projects. For example:
- A major part of delivering the Blueprint objectives is through sponsoring
major events in the creative sector, such as Air New Zealand Fashion Week
- We also sponsor business and industry events, including Better by Design
- We work through partnerships with creative industry organisations. In recognition of the value of the screen production industry to the city's economy,
we established Film
Auckland, a regional marketing office for the screen production industry, and remain its gold sponsor.
- Guided by the city's Arts
Agenda, we take a leadership role in developing the city as an arts and cultural centre, and fund a wide range of theatre, dance and other performing arts activities.
We fund key cultural assets and venues such as the Art
Gallery, Aotea
Centre and Civic
Theatre.
Visit the Features page to find out more about our support for creative industries.
See more on the Auckland region's creative community
Updated December 2009
