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Creative industries

Introduction | Research reports | Action plan | Advisory group | Projects | Key facts | Arts in Auckland | Screen production | Creative events | Organisations assisting creative sector

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Action plan

Blueprint: Growing Auckland's creative industries

Blueprint: Growing Auckland's creative industries is an action plan that aims to build on the vital contribution the creative sector makes to Auckland. This plan views the creative sector through an economic lens and will result in the council actively promoting and assisting Auckland city's creative industries to greater national and international economic success.

We are already a significant supporter of creative and artistic endeavour. With Blueprint, we have a framework to focus our intervention to support the growth of the creative sector - including opportunities for us to facilitate and partner with central government and relevant agencies on creative industry projects.

Blueprint, which will be implemented over the next 10 years, demonstrates our long-term vision and commitment to grow the creative sector under the three main goals of 'raise profile', 'support enterprise' and 'create environment'.

Blueprint: Growing Auckland's creative industries was approved by the Economic Development and Sustainable business committee in December 2006.

Background to Blueprint

In 2005, Auckland City launched Snapshot: Auckland's creative industries, a research report aimed at better understanding the issues and opportunities for Auckland's creative industries.

Snapshot provided information and insights into the nature, motivations and aspirations of over 400 stakeholders in Auckland's creative industries and established that the sector is an important economic driver for the city with great growth potential.

In response to the Snapshot research, Blueprint: Growing Auckland's creative industries has been developed, providing a roadmap to achieve a shared vision to grow Auckland's creative sector.

Blueprint includes three key goals that address what the sector said they wanted from council in the Snapshot research. These platforms have a series of strategies and actions that outline a way forward for us to support the growth of the creative industries.

The action plan is designed to align with our other plans and strategies such as:

• CBD Into the Future strategy
• Arts Agenda
• Events strategy, and
• Urban Design Framework
• High speed internet access

Blueprint has been developed though consultation with a range of parties, including input from elected representatives, council officers and the council's creative industries advisory group.

We held a workshop for the creative industries on 1 June 2006 at the Auckland Town Hall Reception Lounge. The workshop was attended by a broad range of the creative sector, other businesses, government agencies, and industry organisations.

Workshop presentation, notes from the discussion and a summary of the feedback for workshop participants reference are listed below.

Summary of Creative Industries Workshop Feedback (82kb PDF)

Auckland City Creative Industries Workshop Presentation (1,419kb PDF)

Document A Workshop Notes Question 1 and 3 (58kb PDF)

Document B Workshop Notes Question 2 and 3 - Raise Profile (54kb PDF)

Document C Workshop Notes Question 2 and 3 - Support Enterprise (62kb PDF)

Document D Workshop Notes Question 2 and 3 - Create Environment (71kn PDF)

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For more information, contact us.

Updated August 2007