International partnerships

Hamburg - strategic alliance

Hamburg Animation Award 2010 Summary sheet

Auckland and Hamburg signed a strategic alliance in 2007 to support opportunities for growth in key sectors and to encourage best practice learning, particularly in the areas of tourism, education, trade, services, biotechnology and creative industries.

As part of the strategic alliance and in support of the city's creative sector, Auckland City Council is promoting the annual Hamburg Animation Award.

This summary provides an outline of the award process. Tender documents providing full information are available at Hamburg Animation Award website.

The seventh Hamburg Animation Award will take place in Hamburg, Germany on 5 July 2010.

Official Hamburg Animation Award prizes

The three best animations are awarded as follows:

1st prize: Hamburg Animation Award (EUR 5,000 approximately NZ$ 10,000)
2nd prize: Hamburg Animation Award (EUR 3,000 approximately NZ$ 6,000)
3rd prize: Hamburg Animation Award (EUR 2,000 approximately NZ$ 4,000)

There is also an audience award (EUR 888, approximately NZ$ 1,750) for the most popular film.

All award winners are invited to attend an animation workshop by a leading animation expert in Hamburg on 6 July 2010. Selected entries will feature at a public screening in Hamburg on 6 July 2010.

A jury of European film studio executives, chaired by Walt Disney Feature Animation character designer Harald Siepermann, will judge the three official Hamburg Animation Award prizes. Entries will be judged based on a good, well-told story and a unique or completely novel style.

Auckland prizes

In addition, a local panel will judge the Auckland entries and select one or more Auckland winner(s) to receive prizes sponsored by local industry.

All Auckland entries to the Hamburg Animation Awards will feature at a local film night in July 2010, organised by Auckland City Council, to an audience of industry representatives, education institutes, friends and families.

To be eligible for an Auckland prize, the applicant (or one representative if a team entry) must be a New Zealand citizen or permanent resident either living or studying within the Auckland regional boundaries at the time of the application, as well as at the time of the awards ceremony and film evening. The Auckland winner(s) must also be available to attend the local film night in Auckland in July 2010.

Deadline

Deadline for film entry to the Hamburg Animation Award is 24 May 2010.

Deadline for animation institutions to courier entries to Hamburg is Monday 17 May 2010.

Criteria for entry/film requirements

The contest is open to animation students and graduates (within three years of leaving their institution). Application forms must be filled out exclusively by the academy or study programme director.

Films must not exceed 15 minutes and must have been made during a university or animation school training course or for final exam, and been completed after 1 January 2008. Films that have been entered into the Hamburg Animation Award in previous years cannot be resubmitted.

Each contribution must be accompanied by a description of the production location and the persons and/or companies involved in the production. The contributions must also include two screenshots in JPG format (high definition) on CD-ROM.

All films must be submitted in Quicktime Native ProRes 422 (HQ) 1080p or 720p on DVD-data. Additionally, a DVD-video in PALplus 16:9 is required as a display copy for the Hamburg jury. Contributions that do not fulfil the criteria will automatically be disqualified.

For use at the film night and to qualify for the Auckland prizes, the following additional information:

a further copy of the animation on DVD
two screenshots in JPG format
a short description (3-4 sentences) of the story of the animation
production year
type of project (e.g. 1st year, 2nd year, final project)
name(s), email address(es) and home address(es) of entrant(s)
current occupation of entrant(s)

must be sent to:

Birgit Hermann
Economic Development
Auckland City Council
Private Bag 92516
Wellesley Street
Auckland 1141
birgit.herman@aucklandcity.govt.nz

by 24 May 2010.

Conditions of entry

Submitted films may be used for three months after the competition on the internet and as a preview to a feature film by the Hamburg Animation Award organisers, as well as by the North German Broadcasting Corporation.

Auckland City Council will also make a DVD of all Auckland entries.

Updated February 2010