Auckland's CBD Into the future

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Jillian de Beer

de Beer Marketing & Communications.

Sector represented: Creative industries

Area of interest on CBD board

• for the CBD to be an engaging and highly desirable destination for creative people, it must offer creative spaces, connectivity, embrace cultural diversity, engage on both high-touch and hi-tech levels, and achieve the environment the next generation aspire to enjoy, be proud of, and be inspired by
• Auckland CBD has a critical role in enabling creativity and innovation to flourish, be seen and be experienced
• it must provide a creative and welcoming environment to nurture creative people through interactive experiences that are inspiring and transformational
• the creative industries are supported by an entire infrastructure, and are essential to Auckland and New Zealand's global competitiveness in terms of cultural identity, employment, investment attraction, and foreign exchange earnings.

Why I'm passionate about Auckland's CBD

Auckland is a lifestyle city. The CBD must aim to present a stimulating, inspiring, and transformational environment that represents the collective aspirations of those who live, work, study, visit and invest there. It must exude creative spaces that are interactive and engaging, and which enable current and future generations to think and act creatively. It must be a place that anchors our economic and cultural identity in the Pacific, that sits well with the ebb and flow of the volcanic cones, the sea and energy and spirit of many peoples - now and in the future.

Jillian's background

• sixteen strategic plans for business destinations in Auckland including: Karangahape Road, Onehunga, Otahuhu, Avondale, Glen Innes, Ellerslie and Remuera as well as the Auckland region
• completed economic development and tourism plans for 55 regions and towns throughout New Zealand
• Auckland sister cities strategic plan and Auckland city events and promotions strategy for Auckland City
  • leveraging trade and investment
• strategic communications and event management plans for Auckland, Manukau, Waitakere and several regions and cities elsewhere in New Zealand
• creative sector strategies and development plans including
  • Matariki business plan for the Auckland region for Toi Whenua, a regional Maori arts reference group
  • Auckland's museum, gallery, arts, design, business, industry, restaurant and venue networks for local community participation and domestic and international visitation and trade
  • the development of the creative economy and keynote speaking engagements at economic summits in Croatia, Slovenia, Canada, The United States and Australia
  • facilitation of a global network of leaders in creative industries, working at the cutting edge of design, innovation and new enterprise
  • facilitator of creative conversations artists and designers network in Auckland and New Zealand
  • brand audits, brand identity development and brand management for numerous private and public entities throughout New Zealand and internationally
  • winner of several international awards for organisational identity and international judge of the International Association of Business Communicators Gold Quill Awards
  • sense of place - Auckland in the Pacific project commissioned by Auckland City
  • cultural mapping and cultural identity reports and plans for Ihumatao, Mangere, Mt Wellington, Auckland town centres, Auckland CBD, Hamilton, Waitakere, Franklin, Manukau, Papakura, Invercargill, South Taranaki, Rangitikei, Porirua, Wellington and Waikato.