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In this section
Projects
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Projects
Auckland's CBD Into the FutureIntroduction | About the CBD | The CBD Board | The guiding documents | Activity in the CBD | Street and open space upgrades | Projects | Quarter plans | Residents advisory group | Funding | Research | Video clips | Living Room events | Action plan review project ResearchAuckland City Council amassed a considerable body of research and literature in preparing Auckland's CBD into the Future strategy and action plan. This gave us a real understanding of the CBD and the challenges and issues we need to address to realise our vision of the CBD as one of the world's most vibrant and dynamic business and cultural centres. We have summarised a number of the key research reports. They are available below in PDF
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| Report: | CBD 001 |
| Name: | Auckland City CBD metadata analysis report (355KB)
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| Author: | No Doubt Research Ltd |
| Date: | Dec 2002 |
CBD integrated overview
This report provides an integrated overview of all the research completed for Auckland's CBD Into the Future strategy and action plan. Completed in 2003, it presents key facts about how Auckland's CBD is used, identifies the key tensions and looks at how the CBD can be developed to resolve some of these tensions.
| Report: | CBD 002 |
| Name: | Auckland's CBD - A metadata analysis (429KB)
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| Author: | No Doubt Research Ltd |
| Date: | August 2003 |
The economy of Auckland's CBD
The CBD plays a number of important roles in the regional and national economy. It is a hub for professional services, centre for culture, recreation and leisure, destination for visitors, focus of higher education and a marine centre. These multiple economic roles and their significance in the city, region and country highlight the importance of the CBD's future economic well-being.
This report describes the economy of the CBD to allow us to better understand what role it plays, to identify the issues that need to be addressed to support it, and to identify the possible role of the council in addressing the issues. Among those issues are the multiple fibre optic networks, rates, the requirement for a convention centre, the need to provide for growth of the port, the rapidly growing education sector and the roles of the arts, entertainment, cultural and retail sectors.
| Report: | CBD 003 |
| Name: | The economy of Auckland's CBD (1,364KB)
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| Author: | Auckland City Council |
| Date: | 2005 |
CBD education project
Education is a major contributor to the cultural and economic life of Auckland's CBD. In fact, a large part of the CBD acts as an education campus due to the sheer numbers and movement of students. Education is also the fastest growing business sector in the CBD, the biggest export earner in the CBD and now occupies a significant portion of CBD office floor space.
This report, based on interviews with education providers in 2003, highlights the enormous benefits and opportunities that the education sector has brought to the CBD. It also points out that quality is a vital ingredient in the current and future success and sustainability of the sector.
Concerns and issues that emerged from the research included the quality of accommodation for students, the need for better pastoral care for foreign students, competition for students from providers in their home countries, and uncertainties due to political and financial environments.
| Report: | CBD 004 |
| Name: | CBD education project (121KB)
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| Author: | NCBT, Paul Chalmers |
| Date: | May 2003 |
Business location in relation to the CBD
This report summarises the research commissioned by Auckland City Council to determine the key drivers of businesses' decisions to locate in the CBD, their impressions of the CBD as a business location and what ideas they have for future development. The research involved in-depth interviews with key business people and decision makers across the Auckland region.
The environment in which businesses are deciding whether or not to locate in the CBD includes the movement of head offices from Wellington to Auckland and from Auckland's CBD to Sydney, a general shift of traditional CBD tenants towards the waterfront and a dramatic increase in the share of CBD office space occupied by the education sector. There's also an increasing demand among larger companies for larger floor plates.
Image remains a key driver of decisions to locate in the CBD, according to those interviewed. Other drivers are the location of the CBD at the centre of the region and at the hub of transport systems, proximity to clients and competitors also in the CBD, and access to shops, services, cafes and restaurants.
Meanwhile businesses who locate outside the CBD tend to do so because of lower rents, cheaper parking and the wider range of premises available.
| Report: | CBD 005 |
| Name: | Business location in relation to the CBD (345KB)
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| Author: | Gravitas Research and Strategy Limited |
| Date: | May 2003 |
CBD business and employment analysis
This report provides an insight into the business activity in Auckland's CBD in terms of numbers and types of businesses, where they are located, how many they employ and how big or small they are. In particular, it looks at the makeup of businesses identified as key business groups - financial services, information and communications technology, retail, transport and travel.
| Report | CBD 006 |
| Name: | Auckland CBD business and employment analysis (a) (745KB)
Auckland CBD business and employment analysis (b) (741KB) Auckland CBD business and employment analysis (c) (1158KB) |
| Author: | Bentley Consultants |
| Date: | February 2003 |
CBD demographic and employment data comparisons
Drawing data from the Australian and New Zealand censuses, this 2003 report compares Auckland's CBD with the CBDs of Christchurch, Wellington, Sydney, Perth, and Brisbane. It finds that Auckland's CBD is demographically similar to many Australian CBDs but is ethnically more diverse, younger and more mobile. It also finds that the economic structure of Auckland's CBD is similar to other New Zealand CBDs but significantly different to Sydney's and more diverse than other Australian CBDs.
| Report: | CBD 007 |
| Name: | CBD demographic and employment data comparisons (230KB)
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| Author: | Market Economics |
| Date: | May 2003 |
Auckland central CBD: Resident population
This 2002
report provides insight into who lives in the CBD and how the CBD's resident
population differs from the population of Auckland city and the region in
general. It highlights the significant population and residential property
growth and socio-economic changes that have transformed the CBD since 1991 from
a predominantly commercial centre to a mixed use one.
| Number: | CBD 008 |
| Name: | Auckland central CBD: Resident population (148KB)
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| Authors: | Strategic Development group, Auckland City Council |
| Date: | October 2002 |
Behaviour and attitudes and perceptions of residents, workers and visitors in the central city
This 2003
report summarises the results of Auckland City Council's sixth biennial survey
of the behaviours, attitudes, and perceptions of workers, residents, and
visitors in Auckland's CBD. The survey is designed to determine trends in
people's perceptions of their personal safety, the reasons for being in the city
centre and how they got there.
| Number: | CBD 009 |
| Name: | Behaviour and attitudes and perceptions of residents,
workers and visitors in the central city (Part a) (471KB)
Behaviour and attitudes and perceptions of residents, workers and visitors in the central city (Part b) (1008KB) |
| Authors: | Central area planning, City Planning, Auckland City Council |
| Date: | Feb 2003 |
Auckland City CBD perceptions research
This 2003 report outlines research undertaken to understand how the CBD is used and by who; how it is perceived; what affects its use or enjoyment; and to recommend what can be done in the next three to five years to improve perceptions. The research involved 40 in-depth face to face interviews, followed by a telephone survey of 668 Aucklanders from across the region.
The research results were clear and consistent - social and cultural factors are hugely important in creating liking, satisfaction, enjoyment, and use of the CBD. Targeting social and cultural programmes can have a major impact on improving perceptions of the CBD, which will lead in turn to greater economic output. Social and cultural programmes can be developed quickly, and more cheaply, than redevelopment and infrastructure projects.
Key facts to emerge from the research were:
- 95 per cent of those in the CBD on any day are Auckland region people (although there are also significant numbers of tourists and non-Aucklanders).
- Patterns of CBD use are diverse with some areas more specialised than others; areas nearer the water are more heavily used and other areas used very little.
- There is no significant demographic difference in the use of different areas except for age and overseas tourists. For example, areas like Karangahape Road and the university have younger visitors, while others like Aotea have older visitors. The most popular tourist spots are the Viaduct, Aotea, the Waterfront, and Westside.
- The largest group of users of the CBD are 18 - 35 years old while there is very light use by people over the age of 55.
- Activities and users differ between day and night with much more business during the day and much more recreation at night. There are few tourists in the CBD at night.
- Use is even from Monday to Thursday, with a peak on Fridays. Saturdays are as busy as weekdays, and Sundays the quietest day.
- Tourists - domestic and international - rate the CBD as much more enjoyable than locals.
- Most users recognise the CBD as somewhere special and would recommend it to others.
The research also looked at who used different quarters of the CBD, how and when. It showed, for example, that tourists tend to use the Viaduct during the day, locals use it at night; Upper Queen Street is a night-time place; and Karangahape Road and Grafton have a very diverse set of activities.
| Number: | CBD 010 |
| Name: | Auckland City CBD social and cultural development research
(1166KB) |
| Authors: | New River Ltd |
| Date: | May 2003 |
Auckland City CBD research 24/7 photo documentary
This 2003 report provides a documentary record of the use of various quarters of the CBD over time. It selects photographs which best represent the character, use, and users of each quarter within the CBD.
| Number: | CBD 011 |
| Name: | This report has been split into four sections due to the large size. Auckland City CBD research 24/7 photo documentary (Introduction) (602KB) Auckland City CBD research 24/7 photo documentary (Part b) (1145KB) Auckland City CBD research 24/7 photo documentary (Part c) (862KB) Auckland City CBD research 24/7 photo documentary (Part d) (906KB) |
| Authors: | Gravitas |
| Date: | June 2003 |
Auckland City CBD research 24/7 photo documentary report 2: CBD themes
This companion report to the photographic documentary record explores the character of the CBD from the point of view of its users. Photographs are organised in themes, including:
- Atmosphere: The feelings, moods, and atmosphere invoked by the CBD, by time of day, location, situation, event, and user.
- Drivers of enjoyment: What makes the CBD a great place to be.
- Transactions: The numerous transactions between CBD users and the CBD itself, which may vary considerably by day and time and by place.
- Public Spaces: Public spaces provide for a variety of users and uses - from 'time out' and to get from one place to another, to the opportunity to participate in large, vibrant, outdoor activities.
- Transportation and traffic: Traffic, both vehicular and pedestrian, is a recurring and dominant theme through most areas of the CBD.
- Education: The education sector is increasingly visible, with students in and around many parts of the CBD.
- Residential living: Residential areas are typically quiet and have little observable street level activity.
- Night Life: By night the CBD accommodates a diverse range of activity - after work drinking, late night shopping, dining, arts and culture, boy racers, gaming, pubbing and clubbing, late night cafes, red light entertainment.
- Outdoor Events / attractions: CBD streets and spaces accommodate a range of outdoor events and attractions, from impromptu street buskers to large, elaborate festivals.
- Weekends: Family groups, visitors, tourists and youth are all more noticeable at the weekends and activities are primarily focused on shopping, entertainment, leisure, and recreation.
| Number: | CBD 012 |
| Name: | Auckland city CBD research 24/7 photo documentary report - Themes
summary (547KB)
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| Authors: | Gravitas |
| Date: | June 2003 |
Aspirations for the Auckland CBD experience
This 2003 report deals with a qualitative research project into 'the aspirations of Auckland CBD user groups in regard to how they want to experience the CBD'. This research was completed using focus groups to represent a wide range of CBD users, including shoppers, day-time and night-time businesses and patrons, residents, students and visitors. A meeting was also held with Tangata Whenua.
| Number: | CBD 013 |
| Name: | Aspirations for the Auckland CBD experience
(77KB) |
| Authors: | De Beer Marketing and Communications |
| Date: | June 2003 |
Auckland City CBD PESTE analysis
This project attempted to identify the driving forces of changes within Auckland's CBD over five years (1998-2003). It involved a survey of CBD users, focus groups with senior city managers, development of hypotheses about the causes of key changes, and secondary source research to support and validate the hypotheses.
| Number: | CBD 014 |
| Name: | Auckland City CBD programme PESTE analysis (200KB)
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| Authors: | Bearing Point |
| Date: | May 2003 |
Executive summary of the Auckland inner city living survey
The reurbanisation of the inner city area is a phenomenon that has occurred in major cities throughout the world over the last two decades. Auckland is no exception, experiencing a rapid increase in population and the numbers of apartments in the inner city area. Residential development has been a strong competitor for inner city land sites, and is one reason for the strong growth of CBD land values in recent times.
This 2003 report summarised the key results of a survey of 185 inner city residents to find out why people choose to live in the CBD, what they like and dislike about it and what's important to them. It concludes that the inner city has a rapidly changing, ethnically diverse community with significantly different needs to other residential areas. Inner city residents also have some very specific requirements
| Number: | CBD 015 |
| Name: | Executive summary of the Auckland inner city living survey (746KB)
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| Authors: | DTZ Research |
| Date: | March 2003 |
