Events sponsorship and promotion

Introduction | Our events promotion | Do you qualify for sponsorship? | Sponsor our free events | Sponsor opportunities and benefits | Research and evaluation

Pasifika Festival, Auckland International Cultural Festival, Auckland Heritage Festival, Music in Parks and Parnell Festival of Roses are just some of the events that Auckland City produces with the help of sponsorship.

We can help you meet your sponsorship needs by matching what you sponsor with the service or product you provide. We also have expertise in relationship building and aim to establish relationships that are of real benefit to you. If you have seen a sponsorship opportunity at one of our events or think you could be a potential sponsor let us know.

Opportunities for sponsors range from naming rights of major event properties (eg the five Pasifika Festival performance stages) or naming rights to a series (eg Music in Parks concerts), through to sponsorship of an individual event.

Your sponsorship needs

We look at opportunities in Auckland City products and services that can be on-sold as benefits to you as sponsors.

For example, our events attract large crowds and for some sponsors this is a huge benefit for leveraging. For others, placing a logo on a key property is of value. Just as you have needs and wants relevant to you, no one sponsor is the same. We can facilitate a good match and help identify the benefits of a shared involvement. Contact us for more information.

Sponsor opportunities

We work closely with sponsors to ensure they are receiving maximum benefit and leveraging opportunities. Benefit packages are tailored to suit sponsors' specific objectives.

Some sponsor benefits include:

• exclusivity in product or industry category
• on-site branding and promotional opportunities
• profile in marketing campaigns and acknowledgement in associated promotional material eg printed collateral, our website event pages, event-specific media releases etc.
• additional leveraging opportunities
• invitations to our annual season launch
• opportunity to host functions in conjunction with the event
• the majority of events have their own media partners who can also offer sponsors special packages to maximise their investment
• acknowledgements onstage at the event and opportunities to convey key messages to the audience.

Relationship building

We acknowledge that all people who invest money into a project need looking after. Your company needs to see a return on their investment and to know that your interests are promoted - it may be a financial return or it may be brand acknowledgement.

It takes time and effort to build trustworthy and sustainable relationships. We focus on where this partnership can be developed for the future. Contact us for more information.

Let us know about sponsorship opportunities

There are a lot of organisations in Auckland city and the region looking to promote their brands through sponsorship. Sharing costs with public organisations like Auckland City often means that they can keep their own promotional and marketing costs down while also supporting activities that benefit their customers and the community as a whole.

If you know of a company looking for a sponsorship opportunity, please contact us.