Events sponsorship and promotion

Research and evaluation

In order to provide sponsors with detailed reporting, the following is undertaken:

Regular updates
The sponsorship manager and sponsorship liaison officer meet regularly with sponsors to keep them informed of the event, align marketing strategies and ensure sponsorship objectives and needs are met (eg, media coverage, marketing and signage, acknowledgements, media releases, onsite requirements, functions, etc.).
Media monitoring
All media coverage will be monitored and a media report provided after the event.
Surveys
Surveys are undertaken at most of our events to gauge audience feedback. The surveys will be evaluated and the results included in a post-event report provided for sponsors.

Sponsors may include a question in the survey.